Business Matters

Gallo keeps its sales team best in class with custom training

E. & J. Gallo Winery, a family-owned company and leader in the U.S. wine industry, is recognized for distributing and marketing its wine, spirits and other alcoholic products in more than 110 countries.

Lifelong learning is more important now than ever, and Gallo invests in its employees through a Sales Leadership Development Program. To keep pace with a changing global marketplace, Gallo turned to the professional development expertise at Oregon State University.

OSU created a custom hybrid in-person/online training program in digital marketing to upskill employees and expand their capabilities.

Challenge

Provide a national sales team with multifaceted training and digital marketing experience.

Set-up

• Gallo met with OSU’s executive and professional development team to discuss training and professional development needs.
• Combining OSU’s online capabilities and subject matter experts from the College of Business, a custom program with multiple formats was created for Gallo.
• Gallo’s sales team completed a pre-assignment online, then received instructor-led training at three training roadshows held across the country.

Results

Upskilled employees: Gallo’s entire sales team learned about selling in a digital world and how to participate in retailers’ marketing efforts. After completing the training, employee ratings exceeded Gallo’s target beginning and ending net promoter scores. Selling in a Digital World earned a 95 percent employee satisfaction score!