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Joth Ricci, former CEO of Dutch Bros, to join College of Business as executive in residence

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March 28, 2024

The College of Business at Oregon State University has appointed Joth Ricci ‘91, former CEO of Dutch Bros, as executive in residence. 

Ricci’s engagement with the college, which began February 26, includes mentoring students, helping launch and replicate initiatives like SnoPlanks Academy at OSU-Cascades, and advising college leadership on strategy and culture-building initiatives. 

“I’m thrilled that Joth has agreed to join the College of Business,” said Tim Carroll, the Sara Hart Kimball Dean in the College of Business. “He offers us a wealth of industry insights and connections, as well as the ability to help us refine our vision for what a business school could look like now and in the future. I’m looking forward to all the opportunities our partnership brings, especially for our students.” 

The College of Business’s Executive in Residence program partners with people with a proven expertise in leadership, culture and growing successful businesses, who have a profound interest in student success. 

Joth Ricci graduated from Oregon State with a degree in business education in 1991. Throughout his career, he has served as CEO and Board Member of several companies, including Adelsheim Vineyard and Stumptown Coffee. Most recently, he served as the president, chief executive officer and board member at Dutch Bros from 2019-2023. There, he led the company through a strategic growth plan and IPO in September, 2021.

He is also the past chairman of the Oregon Business Council, served on Oregon’s Racial Justice Council and co-founded TASTE for Equity, which supports Oregon’s BIPOC and LGBTQIA2S+ communities in the food and wine industry. 

Ricci is a passionate mentor and coach and has dedicated time to advising boards, organizations and individuals around key strategic initiatives to ensure strong economic growth throughout Oregon and equitable opportunities for all.

“Oregon State’s College of Business is a changemaker for industry throughout Oregon,” Ricci said. “I’m looking forward to working with Dean Carroll and his team to further opportunities that enhance students’ experiences and continue to build the state’s businesses and economy.”

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