Business Matters

Flagship Marketing Research Conference “Disruption for a Better World” Arrives in Corvallis; Honors OSU Professor Jim McAlexander

Creative, Practical, Innovative: Paige Stone Packages MBA with Design Degree

Willen Sin: Taking 100% of the shots

Willen Sin ’13 can tell you straight up – it only takes .9 seconds to change the result of a game – and he firmly believes that life is no different.

Haptic Instincts Guide Human Desire to Buy

Dr. Ryann Reynolds-McIlnay finds that our haptic instinct — our desire to touch — can increase our engagement and interest in tangible as well as fully intangible objects.

Tenacity Propels Marketing Executive’s Career

Oregon State marketing students dish up consumer insights for Allrecipes

Allrecipes received proposals from other business schools to potentially partner with, but Oregon State stood out.

“Cheers and Beers” for the BA 390 marketing class’s final presentations

CMCI: Focusing in on the New OSU Brand

Glassdoor’s 50 Best Places to Work: Behind the Culture at E. & J. Gallo Winery

"The alcohol beverage industry can be glamorous, but it takes a lot of hard work to produce, market and sell our products successfully."